Lawal Habeeb ยท Growth Strategist ยท Lagos, Nigeria
Award-winning ambassador, community builder, and growth strategist. #1 ranked out of 60 ambassadors at WarpBeam. I turn passive sign-ups into active referrers โ and active referrers into revenue.
What I Do
From finding the right ambassadors to building the systems that scale them โ I cover every layer of community-driven growth.
Identify, recruit, and activate ambassadors who actually convert. I build the onboarding sequences, incentive structures, and follow-up systems that turn sign-ups into revenue drivers.
End-to-end management across Discord, Telegram, and X. Strategic content calendars, daily engagement, reputation management, and measurable growth outcomes.
Recruit, onboard, and coordinate Key Opinion Leaders for sustained brand amplification. From Web3 micro-influencers to fintech creators โ I manage the full pipeline.
Data-driven growth frameworks with structured CRM pipelines. I track every partner, test every hypothesis, and optimise relentlessly โ Monday CRM, Notion, Google Sheets.
Strategic content that cuts through noise. Sales pages, email sequences, thought leadership, social content โ combined with faceless video storytelling for YouTube.
Strategic consulting for Web3 launches, community initiatives, and growth projects. I speak the language, understand the ecosystem, and deliver without the full-time commitment.
Track Record
Ranked first out of 60 competing ambassadors. Drove consistent referral activity, created community content, and maintained top engagement metrics throughout the program. CEO Ray confirmed measurable community growth within 60 days.
"His strategic approach delivered measurable growth in 60 days." โ Ray, CEO ยท WarpBeam
Beat 1,000+ participants in a highly competitive Web3 creativity contest. Top 3 finish, demonstrating deep understanding of what resonates with crypto-native audiences.
Officially selected as a Cowrywise Ambassador โ bridging Web3 and fintech communities through authentic community-driven strategy. Built trust with audiences skeptical of both traditional finance and crypto.
Delivered strong engagement from the very first day at SageBot. Managed end-to-end social presence driving measurable, compounding growth for a cutting-edge tech brand.
"Exactly the kind of self-starter energy we needed." โ Anastasia, Marketing Lead ยท SageBot
Where I Operate
๐ Workfolio
Posts, threads, and brand content โ a living record of ideas, strategies, and stories put out into the world.
Building communities that don't just grow โ they convert. What most brands get wrong about activation.
02The difference between an ambassador who refers and one who recruits is entirely psychology โ not incentives.
03Your referral program isn't failing because rewards are too low. The activation sequence is broken.
04Not all KOLs are equal. How to identify the ones who actually move communities vs those who just have numbers.
05Most brands schedule content. The best brands own a conversation. There's a system behind that difference.
0660 days. That's all it took to go from zero to measurable community growth at WarpBeam. The playbook is replicable.
07Discord vs Telegram for Web3 communities โ they're not interchangeable. How I decide which one to lead with.
08Cowrywise taught me to write for two sceptical audiences at once โ crypto natives and traditional finance people.
09Engagement metrics lie. Here's the one number I actually track to know if a community is healthy or just active.
10The best copy I've written didn't feel like copy. It felt like a conversation already happening in their head.
11Why most Web3 projects lose their community after TGE โ and the retention strategy that actually works post-launch.
12Cold DM strategy that works in Web3 โ lead with their pain, not your service. The framework I use every time.
13A brand voice isn't a style guide. It's a point of view. You either have one, or you're just filling space.
14The ambassador program model is broken for most projects. Why quality over quantity wins every single time.
15What 4 years of community building taught me: trust compounds. Slow to build, fast to destroy, impossible to fake.
16Stop hiring community managers who've only managed. Hire the ones who've been in the community first.
17Faceless YouTube content for Web3 brands is one of the most underrated growth channels right now. Here's why.
18What winning the RichSea contest against 1,000+ people taught me about understanding your audience first.
19The people who grow fastest in Web3 are the ones who give value publicly before they ever ask for anything.
20CRM isn't just for sales. The best community operators track every relationship like a pipeline. Here's my setup.
The growth playbook I've used across every Web3 project โ zero to active community in 60 days. Full breakdown.
Tยท02How I beat 1,000+ people at RichSea โ the exact creative process behind a Web3 contest win. Step by step.
Tยท03Ambassador programs that actually convert โ 5 structural mistakes killing most Web3 referral systems right now.
Tยท04KOL management deep dive โ how to find, vet, brief, and retain the right voices for your Web3 project.
Tยท05Cold outreach that converts in Web3 โ the psychology-first framework I use to get replies from founders.
Tยท06Content strategy for Web3 communities โ the content calendar framework that drives consistent engagement.
Tยท07The psychology of community trust โ why some stay loyal through market crashes and others collapse overnight.
Tยท08From fintech to Web3 โ how Cowrywise taught me to build cross-audience trust and why that skill is rare in 2025.
Tยท09The WarpBeam story โ ranked #1 of 60 ambassadors. What I did differently, what I'd do again, and what I'd change.
Tยท10Copywriting for crypto โ how to write for anonymous audiences who've been rugged before and trust no one by default.
Tยท11Growth channels for Web3 in 2025 โ which ones are actually working, which ones are dead, and where I'm doubling down.
Tยท12Brand content written and managed for SageBot โ social strategy in action for a cutting-edge tech brand.
Faceless YouTube Content
Faceless storytelling video content โ built for Web3 brands where the narrative does the work. Written, scripted, and produced for real audiences.
Faceless narrative video produced for UglyCash โ scripted to connect with crypto-native audiences through authentic storytelling.
Watch on YouTube โBrand narrative content for Nige โ a faceless video built to communicate identity and value to a Web3 audience that demands authenticity.
Watch on YouTube โContent produced for RichSea โ the same ecosystem where I won the creativity contest against 1,000+ participants. Proof the strategy works end-to-end.
Watch on YouTube โTestimonials
Working with Ayomzy transformed our community engagement. His strategic approach delivered measurable growth in 60 days.
Finally found someone who actually understands Web3 growth. Real strategy that works.
The ROI has been incredible. Our community is engaged and our content converts.
Delivered strong engagement from his very first day. Exactly the kind of self-starter energy we needed.
Let's Build
I work with ambitious brands who want strategic growth, not generic social media posting. If that's you โ let's talk.